BRANDING — 2019
Welcoming and encouraging kindness in the middle of the Cognac vineyards.
Hello Cognac is an association that aims to welcome and support newcomers to the city of Cognac, in Charente, and thus promote their integration. The emphasis is on multiculturalism, and the association develops actions and outings with members of various nationalities present in the region. “Many activities and encounters that bring a ray of sunshine when you land in a city you don't know.”
The association needed a welcoming visual identity, evoking the values and emblematic symbols of the city and its surroundings. The Cognac region is particularly famous for its vines and production of spirits that bear the name.
The creation of the visual identity was therefore articulated around a graphic wine universe, with neutral and earthy tones. The logo was built around the vines and sun to represent the Cognac landscape through a warm atmosphere. Golden tones represent the luxury of emblematic cognac houses such as Hennessy, Martell or Rémy Martin, which are major actors in the landscape and economy of the city and its surroundings.
